DREAMS. Gino Germani in the magazine Idilio with photomontages of Grete Stern
Publisher House: Caja Negra
Edited and Foreword by Syd Krochmalny and Marina Mariasch
In the cultural history of Argentina, Gino Germani is widely recognized for his role as manager in the formation of scientific sociology and for his hypotheses about the meaning of Peronism. But among all the facets that make up his canonical figure, very little attention has been paid to the curious sentimental office he developed with the German photographer Grete Stern in the magazine Idilio between 1948 and 1951.
Idilio was a youthful, feminine and popular publication, first appeared in the Peronist government. Among Germans and Stern, a series entitled "Psychoanalysis Will Help You," a confessional reverse that overlapped the psychic cost paid by readers subject to model that propitiated the magazine. Women from the popular sectors and the middle classes were invited to send the stories of their dreams, which exuded a dystopian air examined through two novel procedures in the cultural context of Buenos Aires: the psychoanalytic interpretation in the texts of Germani, and the visual interpretation which Stern made of dreams through the technique of photomontage, a veritable language of protest driven by Dadaist circles thanks to its capacity to deconstruct the conventions of the gaze.
This volume brings together the interventions of Germani in Idilio, accompanied by a selection of photomontages of Stern and some facsimile versions of the pages of the magazine. When Germani's work is studied, these texts are often ignored or read as a mischievous anecdote, as a play little serious within the path of the sociologist. Far from this, this catalog of feminine privacies designed by Germani constitutes a preliminary chapter of the incorporation of Freudism to the general culture and a laboratory of anticipation of the strategies of creation of the conceptual art and the art of the means.