ramona was a visual arts magazine, with 101 issues published between 2000 and 2010 in Buenos Aires, Argentina, under the auspices of Fundación START (Society, Technology and Art), a non-profit artists’ organization.

Its editorial group brought together renowned Argentine artists and researchers, among them: Gustavo Bruzzone (founding editor), Roberto Jacoby (concept manager), Alejandro Ros interpreted by Gastón Pérsico (design), Roberto Amigo, Rafael Cippolini, José Fernández Vega, Fernanda Laguna, Ana Longoni, Guadalupe Maradei, Marula di Como, Alberto Passolini, Kiwi Sainz, and Syd Krochmalny.

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From its inception, ramona accompanied emerging aesthetics by giving space and voice to the gaze and writing of artists. Its minimalist design pages—no less daring for their austerity—documented the birth and consolidation of the current art scene. A platform for encounters and an arena of debate, ramona was iconoclastic and accessible; lively and humorous; historical and enduring. Neither academic paper nor press release, ramona sought to be an alternative to hegemonic media and traditional formats, eventually becoming a central medium for the formation of discourses on visual arts in Argentina. With an editorial policy of open, multiple, and unpaid collaborations, more than 300 artists, historians, critics, curators, collectors, gallerists, writers, and researchers were invited to co-create this critical and polyphonic space.

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Across its pages, ramona traced the contours of its time: a living and irreverent archive of the Argentine art scene, permanently consulted by historians, researchers, curators, artists, and the curious. Though ramona embraced iconoclasm—a visual arts magazine without images!—its history is one of festive imagery, as seen in the video ramona, la eterna.

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From alpha to omega, ramona’s trajectory runs from the video of its big bang—Tlön, Uqbar, Orbis ramona: Bruzzone, Gumier Maier, and Cippolini envisioning a new magazine in 1999—to the 2022 publication of an anthology with the most significant writings from its history: ramona. Debates en el arte al filo del milenio, by Bruzzone and Krochmalny, Mansalva publishing house.

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Contributors included, among others: Gonzalo Aguilar, César Aira, Raúl Antelo, José Emilio Burucúa, Luis Camnitzer, Silvia Delfino, Andrea Giunta, Reinaldo Laddaga, Daniel Link, Ricardo Piglia, Mari Carmen Ramírez, Beatriz Sarlo, Oscar Steimberg. And internationally: Hans Belting (Germany), Claire Bishop (Great Britain), Arthur Danto (USA), Brian O’Doherty (Ireland), Susan Douglas (Canada), Thierry de Duve (Belgium), Liam Gillick (Great Britain), Abbas Kiarostami (Iran), Cuauhtémoc Medina (Mexico), Kevin Power (Great Britain), Nelly Richard (Chile), Suely Rolnik (Brazil), Robert Storr (USA), Gianni Vattimo (Italy), Dmitry Vilensky (Russia).