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HASTA LA VICTORIA SECRET

Hasta la Victoria’s Secret

In this series of watercolors and lipstick, the mirror of the people fogs over with smudged mascara, frayed flags, and phrases lifted from the gospel of Steve Bannon. The aesthetic is intimate and brutal: bodies pulled from social media, rendered with the disobedient softness of watercolor, paired with incendiary declarations handwritten like private confessions on a motel mirror.

 

The title —Hasta la Victoria’s Secret— is a shapeshifting slogan. It parodies the revolutionary chant while dressing it up, eroticizing it, turning it into a brand. Here, Victory is no longer political or military—it’s lingerie. And the Secret doesn’t conceal desire anymore, but resentment.

 

This series portrays a social class in crisis turned spectacle, involuntary performance, aesthetic subject. The images don’t mock; they expose. And in that exposure, something more complex than caricature emerges: a made-up rage, a proud precarity, an identity built from broken slogans and pixelated selfies.

 

Here, the revolution won’t be televised—it will be livestreamed from a trailer park with a vintage filter.

It will be painted in watercolor and written in lipstick.

It will be feminine, grotesque, confused, hyperreal.

It will be, until further notice,

Victoria’s Secret.

José Luis Falconi

“Krochmalny’s watercolors don’t illustrate slogans—they strip them bare. By appropriating Bannon’s incendiary language—a mix of Christian apocalypse, political pornography, and cult rhetoric—he subjects it to a choreographic inversion. The soft, the pink, the adolescent, the performative: everything fascism despises, his work absorbs.”

EXHIBITIONS

UNCONSCIOUS WAVES
BARRO EAST HAMPTONS
JULY 2024

HATE IN AMERICA
SENA SPACE
SEPTEMBER-OCTOBER 2018

Essays & Lectures

​​
Roberto Jacoby and Syd Krochmalny
Originally published in La Babel del Odio: Políticas de la lengua en el frente antifascista, Biblioteca Nacional,
Buenos Aires, 2021.

The Writing on The Wall: On Syd Krochmalny

José Luis Falconi
SENA SPACE
October, 2018

SK

© 2025 by Syd Krochmalny

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